Toronto, Ontario – May 31, 2010 – With spring in full swing and summer just around the corner, the number of  kids enjoying wheeled activities like cycling, in-line skating, skateboarding and scootering is about to rise. But before hitting the streets this year, parents need to know one key thing: helmets save lives. Various injuries can occur from a fall, but the most serious are those to the head. Head injuries can often lead to death for kids on wheels – particularly in those children not wearing helmets. According to a Safe Kids Week research review, helmets can reduce the risk of head injury by 85 per cent.

2010