Being a parent means that you never look at the world the same way again.  It is easy to think that dangers lurk around every corner and parents spend much of their time worrying about their child’s safety and wellbeing.  What parents probably don’t realize is that the greatest risk to children can be prevented through simple measures. The leading cause of death for Canadian children is injury.  The good news is it doesn’t have to be that way.

Many injuries can be prevented simply by using car and booster seats, bike helmets or by understanding a child’s abilities.  Giving parents practical and reliable solutions to keep kids safe – that’s what we do.

Why aren’t they called 'accidents'.

Research shows that the vast majority of what people usually consider to be accidents are really predictable and preventable events. That means people can take control and be proactive in preventing injuries – keeping their kids safe.  We know that bumps and bruises are a normal part of childhood – we’re working to prevent the serious incidents that are the leading cause of death for kids in Canada.  

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